I served as the Executive Editor on these publications. My role involved overseeing the full content process—from topic selection and research, to developing comprehensive outlines, creating original content (writing), and editing or restructuring material to ensure clarity and impact. I also created supplemental content to boost engagement, including special reports, social media posts, and more.
PUBLICATION PREVIEW
E-LETTERS / SPECIAL REPORTS
SOCIAL MEDIA CONTENT
YouTube Video
- Created the script and production cues (e.g., visual prompts such as “show aloe”).
- Collaborated directly with the featured doctor (face of the franchise) to shape messaging and delivery.
- Partnered with the video production team on backend execution.
- Coordinated with the email marketing team to deploy the video to the e-letter list and repurpose it across social media channels.